Differentiating the Place Brand: Insights from the Revived Gold Coast (Australia) City Brand Story

Place brands can be thought of, in a very broad sense, as a story simultaneously co-authored by a range of individuals and groups.

That is, we may dissect the reputation and image of places into constituent pieces (e.g. associations, beliefs, impressions) in the name of evaluation or research. However, the symbolic and emotive potency of place brands comes (in part at least) from how these pieces form more overarching place brand stories.

Read More: https://placebrandobserver.com/city-brand-storytelling-example-gold-coast-australia/